The Challenge
The home had strong fundamentals but needed better positioning. The seller wanted a fast timeline without leaving money on the table.
The Approach
- Professional staging focused on key living areas
- Light cosmetic updates — fresh paint, hardware, and landscaping
- Launch calendar designed to concentrate buyer attention into one weekend
- Priced for momentum, not ego
The Result
The seller generated multiple offers within seven days and accepted a contract above asking price.
Olivia's pricing strategy felt counterintuitive at first, but it worked exactly as she predicted.